Kitchener, Ont.-Growmark Inc. has bought the rights to sell Nutrite agricultural fertilizer products in southwestern and northern Ontario from owner Fertichem Inc., St-Michel, Que. Services and products will continue under the Nutrite banner, and existing customers and dealers of the company should see no difference in their service and product, says Growmark Ontario Region Director of Operations Claude Gauthier. “We recognize the value of the Nutrite brand and the opportunity to expand our connection with a broader base of customers,” he said. “In general, the agricultural fertilizer business is decreasing, and this helps us maintain economical volumes (through plants).” FS Partners GP, a company owned by Growmark, Inland Co-operative Inc., and Simcoe District Co-operative Services, will manage the agricultural fertilizer business from Drayton, Ont., and ship product from Growmark System plants in Ontario, including at Delhi and Drayton. The business change starts immediately. Gauthier said the co-operative also chose to purchase the agricultural fertilizer business to complement its crop input business. Fertichem President Marc Vaillancourt said he is pleased to find an agricultural company to continue to serve Nutrite’s farm customers and dealers well. Fertichem purchased the rights to Nutrite in 2004 to strengthen its position in horticultural products, supplies for golf courses, and sport fields in Eastern Canada.
Transparency Across the Fertilizer Value-Chain