Orlando-Howard Fertilizer and Chemical Co. Inc. has a large new distribution center in operation in Alpharetta, Ga., and has added five industry veterans to its sales team as part of an expansion throughout the Southeast, according to company officials. The new center opened last November and has no manufacturing capability; however, the center is being used exclusively for warehousing and distribution, stated Cheryl Barton, director of sales and marketing for Howard’s turf and ornamental division. No additional details were available about the new location except that this is the first time the company has ventured outside of Florida. The brief announcement said the salesmen, who have a combined 80 years experience in the field, will work out of the Alpharetta location. The new sales representatives are Newt Ware and Randy Mangum, who will primarily focus on the golf course market, and Jay Fountain, Ron Hunnicutt, and Tom Stage, who will work with the lawn care, nursery, and golf markets. Their core responsibilities include sales of chemicals, seed, fertilizer, and other supplies. The operation service area includes Georgia, Alabama, Tennessee, North Carolina, and South Carolina. “All are highly experienced in the turf industry and complement Howard’s existing sales force for full coverage of the Southeast,” according to a company spokesman.
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