IC Potash Corp., Toronto, has named Arthur Roth as director of marketing. Roth is an industry veteran with more than 50 years of experience in domestic and international marketing, transportation, and distribution of fertilizer products. He will directly report to Sidney Himmel, ICP president and CEO, and will be responsible for formulating marketing plans and distribution strategies, establishing and negotiating commercial relationships, and coordinating with ICP partners and fertilizer industry groups.
Roth has held senior executive posts at International Minerals & Chemical Corp. (now Mosaic Co.), AMAX Chemical Corp., and Helm Fertilizer Corp. Immediately prior to joining ICP, he served as CEO of A.J. Roth & Associates, an independent industry consulting firm that he founded in 1985. Roth is a graduate of Loyola University, where he earned both a Bachelor’s and a Master’s degree in Chemistry.
Earlier this month, IC Potash said it has assembled a team of consultants for its independent bankable feasibility study for the development of the company’s 100 percent-owned Ochoa Sulphate of Potash Project in Lea County, N.M. It is anticipated that the study will be completed by July of 2013. External consultants include SNC-Lavalin Inc., Agapito Associates, Feeco International, Hazen Research, NOVOPRO Projects Inc., Swenson Technology, and INTERA Inc. ICP has named Hanover Elite as the company’s investor and public relations counsel of record.
ICP intends to become a primary producer of Sulfate of Potash (SOP) and Sulfate of Potash Magnesia (SOPM), and says the site has a highly advanced mineral deposit containing proven and probable reserves of more than 340 million tons of ore within the proposed mine plan. On July 18, ICP announced that it has completed its two deep groundwater production wells, which will be used to supply water to the project.