Hong Kong-Noble Group reports that it has entered into a tripartite joint venture to form a new fertilizer blending and marketing company in Brazil. The new jv will be composed of Peninsula, a well-recognized local fertilizer blender in Brazil; MAS Trade Holding, a Dutch holding company with important participations in companies involved in the supply of international fertilizer raw materials; and Noble. Peninsula’s current activity is to blend fertilizers and market other fertilizer raw materials to grain and agricultural producers in the states of Paraná, São Paulo, Mato Grosso do Sul, and Mato Grosso. The objective of this new jv is for each shareholder to use its added value to gain a multiplier effect for the value of the jv in the Brazilian fertilizer market. Noble says the new jv will add value to its existing origination base in the several grain producing states of Brazil and will enable barter and exchange operations not only for grains, but also for other agricultural commodities that Noble Group is involved in Brazil, such as sugar, coffee, cotton, etc. The jv is also expected to expand into Paraguay, Argentina, and Uruguay. Noble’s investment in the jv is $4.3 million. Net assets of the jv are listed as $7 million.