Nutrients for Life launches Beltway ad campaign

Washington-The Nutrients for Life Foundation (NFLF) has launched its first ever public information media campaign in the Washington, D.C., market – “Fertilizer is Life’s Main Ingredient.” The idea behind the campaign is to link fertilizer to food in the minds of the general public. The campaign is positive and carries a very consumer-friendly approach. The radio spots began running on WTOP – 103.5 FM last week, and have already generated a buzz. WTOP told NFLF that listeners have called into the station to get more information and have cited the ads as “cool,” “clever,” and “educational.” The ads will appear on the Metro subway the week of Oct. 13. More than 850,000 people ride the metro every day.