Prime Lube enters DEF market in east, Canada

Carteret, N.J.-Prime Lube, one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, is entering the diesel exhaust fluid (DEF) market, partnering with Germany’s Kruse Group to produce and distribute BlueSky DEF in 12 states, the District of Columbia, and two Canadian provinces. As part of the arrangement, Kruse will provide Prime Lube with the manufacturing equipment and automotive grade urea to produce BlueSky DEF for sale to Prime Lube’s fuel and lubricant distributor network throughout the Mid-Atlantic. Prime Lube will begin production of BlueSky DEF in June. The company is already distributing Kruse-manufactured DEF. A series of 20-minute introductory sessions was presented to the fleet management industry at the energy expo last month in Atlantic City.