Deerfield, Ill.-CF Industries Holdings Inc.’s central Florida phosphate operations were featured earlier this month on the Science Channel, part of television’s popular Discovery Channel. According to CF officials, a film production crew working on an episode of How Do They Do It? spent two 12- to 14-hour days in November at the company’s Plant City factory and its more than 22,000-acre phosphate mine in Wauchula. Spokesman Richard Ghent said that over the course of two days of filming CF showcased its phosphate-to-fertilizer production from rock mining to land reclamation, with an emphasis on the engineering, science, and logistics. What ended up in the segment, however, focused on phosphate as an ingredient in fire extinguishers, which is one of the less common uses of CF’s product. The extinguishers use MAP to snuff out fires as quickly as possible. How Do They Do It? producers indicated they had already done a fertilizer show some time ago about potash in the UK. When they learned about MAP being the product of choice for fire extinguishers, they called CF. Ghent said that How Do They Do It? explores how everyday products are made or operate, from bowling alleys to mountain bikes.
Transparency Across the Fertilizer Value-Chain