Phoenix-Tessenderlo Kerley, Inc. has launched a new website – www.NovaSource.com – for its new business unit, charged with developing and marketing EPA-registered pesticides for niche crop protection and specialty markets. NovaSource’s mission is to seek and develop off-patent pesticide opportunities through acquisition and generic entry. The first new products are now being introduced. The fosetyl aluminum-based fungicides LINEBACKER?äó and FLANKER?äó brands of 80% WDG formulations will be marketed in the agriculture and ornamental markets, respectively. This summer the company will launch a turf formulation of fosetyl al. A second family of chemistry will be launched in the 4th quarter of 2007. Dave Cassidy will lead this team, with key support from members Donnie Wadsworth (national and Southern accounts), Mike DeRiso (marketing and business development), Jerry Krebs (Metam and CA/AZ account management), Jim Owens (PNW account management), and Brian Thomassen (regulatory management). During 2007 the company plans to add additional personnel in account management (Midwest), and NovaSource has dedicated technical/manufacturing and administrative/customer service areas. Other support functions, such as QC, logistics, credit, etc., will continue to be provided by TKI staff in coordination with NovaSource personnel.
Transparency Across the Fertilizer Value-Chain