Regina-The recently merged Saskatchewan Wheat Pool Inc. and Agricore United have selected the name Viterra (pronounced VY-terra), which stands for “Life from the Land,” as their new name. The company also expects to change its ticker symbol to one that reflects the new name. “Viterra is a solutions-oriented company with the energy and commitment to deliver on our promises and exceed customers’ expectations. Our new business name and branding reflects our position in Canada as the leading agri-business and our enhanced status in the global marketplace. Viterra speaks to vitality, growth and to the land that is essential to our business,” said Mayo Schmidt, Viterra’s President and CEO. With revenues estimated at over $4 billion, the new company sources agricultural commodities through more than 100 grain handling and marketing facilities across the Prairies, has strong export capabilities in British Columbia and Ontario, and operates an agri-products retail network consisting of 276 sites prairie-wide. Business holdings include 100 percent ownership of Western Co-operative Fertilizers Ltd., a leading fertilizer distributor with investments in manufacturing; Can-Oat Milling, the largest industrial oat miller in the world; and Livestock Services, which has feed plants in Western Canada, Texas and New Mexico.
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