San Francisco-Wilbur-Ellis Co. said Feb. 3 that it has reached a long-term agreement with Bayer CropScience LP to be exclusive marketer of propoxycarbazone-sodium for certain agriculture markets. Wilbur-Ellis will market and distribute to the U.S. range, pasture, and CRP markets. Wilbur-Ellis expects to launch under the trade name Canter R&P during the first quarter of 2011. “This collaboration allows for the extension of our proprietary line of brands containing propoxycarbazone-sodium to the untapped range and pasture segments, offering growers greater choice and a new active for efficient weed control,” said John McGregor, herbicide product manager at Bayer. “We continue to broaden our branded product line in this key and growing market segment,” said Jim Loar, senior vice president of sales and marketing at Wilbur-Ellis. “Our dedicated team of range and pasture specialists are focused on bringing value and solutions to ranchers and growers. Canter R&P will provide excellent control of a broad spectrum of key weed species and has shown excellent safety on pasture grasses.”
Transparency Across the Fertilizer Value-Chain