Walnut Creek, Calif.-Wilbur-Ellis Co. on April 24 completed its purchase of Rolla Fertilizer and Flying Service’s retail agronomy business headquartered in Rolla, N.D. “Gordon and Allan Krech have achieved their success by providing the highest level of customer service and the best product offerings” said Wilbur-Ellis President and CEO John Thacher. “These high standards have led to very successful growth and expansion in the geography that they serve.” Gordon Krech, Vice President of Rolla Fertilizer, confirmed the value of becoming part of Wilbur-Ellis. Krech commented that “we have always strived to be the best service provider of crop protection chemicals, fertilizers and seed to farming operations in North Central North Dakota. The marketplace is changing and in order to take Rolla Fertilizer and Flying to the next level, we need to align ourselves with a company that has the necessary resources, shares similar values, and possesses a high level of commitment to agriculture.” The Rolla location will continue as the headquarters for the operations. Operations will report to Michael Thomas, Wilbur-Ellis vice president and Northern Plains business unit manager. The agribusiness division is led by Daniel Vradenburg, Wilbur-Ellis executive vice president.
Transparency Across the Fertilizer Value-Chain