Some of Germany’s biggest industrial firms have started to make deep and
lasting cuts, an acknowledgment that persistent headwinds like higher energy
costs and muted economic growth now require structural changes, according to a Bloomberg
report.
“We are not simply postponing investments,” BASF SE CEO Martin
Brudermüller said on Oct. 31 as he announced a plan to cut investment by
almost 15% over the next four years. “We are reducing the number of projects
and will implement alternative measures that involve lower” capital
expenditures.
Brudermüller announced in February that the company would be closing a
number of energy-intensive plants at its Verbund site, its main site in
Ludwigshafen, including one of two ammonia production facilities, a caprolactam
plant, and associated fertilizer facilities (GM Feb. 24, p. 1).
German industrial companies from BASF to Volkswagen AG are
facing up to a new reality after profiting for decades from cheap Russian gas,
China’s insatiable demand for their goods, and low interest rates. The
challenges have been building for years and are no longer viewed as temporary
problems.
Workers are starting to feel the effects in earnest. “Lack of new orders
continues to have a negative impact,” said Klaus Wohlrabe, Head of Surveys for
the Ifo Institute, a Munich-based research institute. “Energy-intensive sectors
in particular are planning with fewer staff.”
German steelmaker Kloeckner & Co SE reported on Oct. 30 that it was cutting jobs after lowering its 2023 guidance. Chemical firm Lanxess AG is slashing 7% of its workforce as high energy prices and cratering global demand continue to drag on the industry. According to a recent Ifo survey, employment intentions for the industry are at their lowest level since the early months of the coronavirus pandemic.
At the same time, companies are confronting a decline in global demand,
particularly in China, which has driven profit growth across industries in
recent years. Overall German economic output shrank in the third quarter,
according to the federal statistics agency, raising the risk that Europe’s
largest economy is heading for a recession. Germany is the only major economy
that the International Monetary Fund sees contracting this year.
BASF, which released its third-quarter results on Oct. 31, said sales
fell across all geographical areas, with the drop particularly pronounced in
Germany. The company said it now expects sales to come in at the lower end of
its €73-€76 billion guidance range this year. BASF plans to reduce its overall
investment for the next four years to €24.8 billion from an original budget of
€28.8 billion.
The chemical firm also increased the scale of its cost-saving plan in
back-office areas. It now sees total annual cost savings of €1.1 billion by
2026 across production and administration areas, up from the €500 million it
announced in February.
VCI, the country’s trade group for the chemicals industry, expects
production to fall by 11% in 2023, excluding pharmaceuticals. Meanwhile, the
European Chemical Industry Council anticipates a drop of 8% across the region
this year, with no imminent recovery in demand expected.
“Our energy-intensive companies will no longer be able to continue for a
long time with high energy costs that threaten their existence in Germany,” VCI
President Markus Steilemann wrote earlier this month in an appeal for
government help with higher energy costs.